The Old Bait and Switch

Posted on Leave a commentPosted in Business English, English lessons in New York, ESL tips, Online English lessons, Tutoring

Let’s try something different. I’ve created an audio file, so you can listen to this lesson as you follow the transcript below. Words in boldface are explained in a short glossary beneath the text.

“Bait and switch” is a commonly used expression. It comes up in conversation, and it’s mentioned sometimes in newspaper and magazine articles. In fact, if you google it, you’ll find plenty of references!

Here is a dialogue using the expression. Can you guess the meaning from context? (If you are having trouble with some of the idioms, there’s a vocabulary list at the end of this post.)

Jane: How did it go at Appliance Superstore? Did you get the television you saw advertised?

Joe: Do you mean the 42 inch Samsung television for $200?

Jane: Yes. That sounds like a great deal.

Joe: I didn’t get it. I waited outside the store for two hours before they opened. I was one of the first people inside, but they told me it was already sold out.

Jane: Sold out? You mean there were none left?

Joe: Yeah. That’s what “sold out” means. Then they tried to sell me another television. It was some brand I’d never heard of before, a 22 inch screen, and they wanted $400!


Jane: Let me see if I get this. You went in looking for a Samsung 42 inch television for $200, and when you got there they tried to sell you an inferior brand smaller television for double the price???

Joe: Yes. That’s exactly what happened.

Jane: That sounds like bait and switch to me!

As you can see, “bait and switch” is when you offered something that sounds great, but when you show up, you find out that what is actually being offered is of lower quality and/or higher price.

Here’s another example:

Sarah: How did your date go?

Gina: You mean my date with that guy I met on the online dating app?

Sarah: Yeah.

Gina: It was a disaster. He turned out to be 75 years old!

Sarah: 75 years old! What? But I saw his picture. He looked like Keanu Reeves, back when he in The Matrix!

Gina: That’s because he used a photo of Keanu Reeves, back from when he was in The Matrix! The guy didn’t look anything like that.

Sarah: Hmmm. I thought he looked familiar. So you’re telling me that this guy used a photo of a movie star to lure you into going on a date with him even though he was much older and didn’t look anything like the guy in the photo?

Gina: Yes. It was bait and switch.

Maybe this has happened to you? Have you ever booked a hotel room after seeing a beautiful photo online, only to discover the room looked nothing like the photo?

The word “bait” can be used as a noun or a verb. It is used a lot for fishing and hunting.


In fishing, the fisherman uses a worm as bait. The bait is the thing that attracts or lures the fish. Sometimes in hunting, a hunter will set out food as bait to attract animals. If you ever tried to catch a mouse in a mousetrap, you probably used a piece of cheese as bait.

Bait as a noun: I put bait in the mousetrap, but the mouse didn’t take the bait.

Bait as a verb: I baited the mousetrap with cheese, but the mouse didn’t take it.

The word “switch” can also be used as a noun or a verb. To switch something, is to replace something with another thing. For example, I switched from regular coffee to decaf because I was having trouble sleeping.

Swtich as noun: I made the switch to decaf because I was having trouble falling asleep.

Switch as a verb: We switched hotels because we didn’t like the place we were staying.

Here’s your takeaway: Bait and switch is when someone uses an attractive offer as bait to lure you in, but then that person or business switches their offer and tries to sell you something of lesser value and/or higher price.

There were many phrasal verbs, and idioms used in this post. Here is a list of words and phrases that might be new to you:

It comes up a lot. “come up” is a phrasal verb with different meanings. Here “comes up” means “is mentioned.”

I didn’t get it. In this context, “get” substitutes for “obtain.”

…it was already sold out. “Sold out” means the store has none left.

Let me see if I get this. Here “get” substitutes for “understand.”

When you got there… Here “get” substitutes for “arrive.”

show up: appear

find out: discover, in the sense of learn new information

He turned out to be 75 years old. Turned out is a phrasal verb with a few different meanings. In this context it means: It proved to be the case that he was 75 years old.

to lure: Lure is a verb with a similar meaning as attract or draw in.

to book: As a verb “book” can mean reserve. Example: We’d like to book a room.

takeaway: “Takeaway” when used as one word is a noun. It is often used in business and education to mean the main point that you “take away” or “take with you” from a presentation, lesson etc.

I hope you enjoyed this lesson. If you are interested in 1 to 1 English lessons please explore the site!

Welcome to New York! Now learn English and find a job!

Posted on Leave a commentPosted in American Culture and Holidays, American English Grammar and Usage, English lessons in New York, ESL tips, Tutoring

(Quick Disclaimer: I am NOT a lawyer and this blog post does not constitute legal advice. If you have questions about your visa or ability to work in the United States, consult an immigration attorney!)

Congratulations! Your spouse works for a multinational company or organization and just got a job transfer to New York or maybe Los Angeles, or another major American city. You are excited about the prospect of spending a year or maybe more in a foreign country.

However, there’s one little problem….
While this is a great career opportunity for your better-half, it might not be so great for your career. Maybe, if you are very lucky, your company will allow you to stay on and work remotely, but with the time difference between the US and Europe, that might not work out so well. Chances are you are going to have to take a long leave or quit your job.

But there’s some good news: You can work legally in the United States!


I’ll Be Back — Everyday Expressions and Phrases with Back

Posted on Leave a commentPosted in American English Grammar and Usage, English lessons in New York, ESL tips, Tutoring

“Back” is another one of those words with multiple meanings in English. The definition in the English Language Learner’s Dictionary is huge, and it doesn’t even cover some of the most common uses!

Most American native-English speakers will recognize the phrase “I’ll be back.” It was a line from the movie The Terminator. Arnold Swartzeneggar says it very menacingly – as a warning — before he leaves a store. Maybe it sounds scary in the movie BECAUSE it is such a commonly used phrase. The meaning is simple: “I will return.”

For this post, I’ve collected many of the common phrases you’ll here with back.  You’re likely to hear them on the street, in the office, on television, and just about everywhere else. (more…)

5 Easy Labor Day Weekend New York Getaway Day Trips

Posted on Leave a commentPosted in American Culture and Holidays, English lessons in New York, New York Culture, Tutoring


Most of my students are newcomers to New York. Some already understand that New Yorkers love to get away from the city, especially on long weekends during the summer, but if you didn’t make plans, it’s not too late to have a fun three-day weekend. There a lots of interesting places to explore within the five boroughs of New York City, and there are plenty of easy day trips outside of the city that don’t require finding a “last minute”  car rental.

Here are five ideas for outdoor excersions that will feel like mini-vacations.

  1. Explore Manhattan’s Northern Tip

You can start by catching the A train to 207th Street. From there you can visit Fort Tryon Park. The park offers beautiful Hudson River views on winding paths. This is also where you can find visit The Cloisters. You can then walk to Inwood Hill Park, which offers hiking trails with old growth trees. There is also a Nature Center there where you can learn more about the local ecology. Sometimes there are additional activities sponsored by the Parks Department, such as kayaking. (more…)

Got or Gotten? How to Speak North American

Posted on Leave a commentPosted in American Culture and Holidays, American English Grammar and Usage, English lessons in New York, ESL tips, Tutoring

Someone should write a book on all the uses of “get” in the English language. This post is for a select audience of grammar-nerds and advanced English language learners already familiar with “get” in everyday speech. Sorry, but this is not where you are going to learn 500 new idiomatic phrases with “get.” I’m going to attempt to focus on when to use “got” and when to use “gotten.”

Got it?

Okay, let’s go!

Here’s the lowdown:

Most of those handy PDFs that list commonly used irregular verbs have two past participles listed for the verb “get.” Those past participles are “got” and “gotten.” Which one is correct?

Some lists break it down by classifying “got” as British English and “gotten” as American English, but that’s not helpful. In North America(US and Canada) we use both “got” and “gotten” and we use them for different things. (more…)

Welcome to the Perfect English NYC Blog

Posted on Leave a commentPosted in American Culture and Holidays, English lessons in New York, ESL tips, New York Culture, Tutoring

This is the blog of the Perfect English NYC website. If you are looking for private 1:1 ESL/English lessons/tutoring, please go to the HOME page to get started. If you are looking for FREE resources to help you learn English, please check out the links to your right. Posts below may contain short lessons, ideas for self-study, and/or stories about American culture, holidays, traditions, etc — and especially about life in New York City for newcomers!